Turn Every Rep Into Your
Best Rep. Before They Knock.
Meridian gives your field reps a 90-second AI coaching brief before every appointment, on-demand roleplay to sharpen their close, and a transcript scorecard after every visit. No ride-along. No guesswork. No $20,000 platform fee.
Built for the CRMs you already run.
40%+
close rate
The close rate the Meridian methodology was built to maintain
Your process
Built around your sales methodology
We encode what already works and sharpen what doesn't
2 weeks
to launch
Time from signed agreement to your first AI coaching report
Every sales coaching tool on the market was built for someone sitting at a desk.
Not for the rep driving an hour to sit at a stranger’s kitchen table and earn a $19,000 decision. Not for the manager trying to explain why one rep closes 40% and another closes 18% on the same leads.
I spent a decade in this. I know what good looks like and I know what invisible looks like. I built Meridian because the gap between them has always had a fix. It just never had a tool.
Matt Morrison, Founder
Morrison Systems
The reality
In-home sales is the hardest sales process
most people have never thought about.
Your best rep isn’t a repeatable system.
You know who they are. But you can’t bottle what they do differently because half of it happens at a kitchen table you weren’t sitting at.
Ride-alongs show you the highlight reel.
Your rep performs differently when you’re in the car. Real coaching requires knowing what happened on the appointments you weren’t on.
Existing tools weren’t built for your world.
Gong and Chorus were built for SaaS teams with a VP of RevOps. Your cycle, your psychology, your follow-up. All different.
How It Works
Built around your sales cycle.
Configured to match how your team sells.
Prep in the Driveway
90 seconds. AI-generated brief.
Homeowner profile, likely objections, and opening moves. Ready before they knock.
Practice on Demand
Rehearse the conversations that cost deals.
Price pushback. The missing spouse. "I need another quote." AI personas, unlimited reps.
Score Every Call
Upload transcript. Get a coaching report.
Discovery depth, objection handling, closing signals, talk ratio. Scored on your criteria.
See the Whole Team
One dashboard. Every rep. Every gap.
Who’s improving, who’s stuck, and what to coach next. No ride-along required.
Post-Appointment Debrief
Paste a transcript. Get a coaching report.
What they did well, where they lost momentum, and what to work on before the next appointment.
Knowledge Assessments
Test what your reps actually know.
Sales fundamentals, objection handling, product knowledge, in-home presentation. Scored and tracked over time.
In-Home Appointment Call Guide
A full field manual for every stage.
Ten sections covering the entire appointment, built around your sales methodology. Accessible from any device. In the driveway before they knock.
AI Readiness Assessment
Two modes. Self-assess or prospect-facing.
Reps evaluate their own AI-assisted selling skills, or walk a prospect through a 20-question readiness evaluation and generate a branded leave-behind report on the spot.
Inside Meridian
A coaching desk that runs the way
your business does.
In the Driveway
90 seconds before they knock.
Your rep reviews the homeowner profile, expected objections, and their opening move. Before the door opens.
At the Kitchen Table
Everything they need. In their hand.
Call analysis, scoring, and coaching notes captured from the appointment -- not a ride-along filed three days later.
Back at the Desk
Know who needs coaching before Monday morning.
Rep scores, trend lines, and a coaching queue that tells you exactly who to call and why -- without watching a single recording.
The whole team. One view.
Close rate, open pipeline, appointments, and top performers -- before you've had your coffee.
Roleplay that fights back.
Twelve AI personas trained on real home improvement objections. No burning leads to practice.
Win it in the driveway.
90 seconds before they knock. Homeowner profile, likely objections, opening move.
Coach from the office.
Rep scores, trend lines, and a coaching queue. Know who to call before the week starts.
Score the call. Coach the gap.
Upload a transcript. Get a specific, actionable coaching report in minutes.
Test what they know.
Knowledge assessments by category. See exactly where the gaps are before they show up at a kitchen table.
A proven process in their pocket.
Every open opportunity, ranked by temperature. Follow-ups managed from the truck.
Who It’s For
Built for in-home sales teams
that close face to face.
Meridian is designed for trades and services where the sale happens in the home.
If your reps visit a home, run a consultation, and close on-site, Meridian was built for you.
Pricing Transparency
The only AI coaching tool that shows you
the price before you talk to anyone.
Competitor pricing is based on publicly reported market estimates and may not reflect current rates. Meridian’s pricing is published on this page -- no sales call required to find out what it costs.
What Meridian Is Not
Not a CRM. Not a dialer.
Not a generic AI tool.
Not a CRM replacement
Meridian doesn’t manage your pipeline. It plugs into your CRM and focuses entirely on making your reps better at selling.
Not a call center tool
Built for multi-visit, in-home sales cycles. Not phone banks. Not cold calls.
Not a generic chatbot
Every instance is configured around your methodology, your products, and your sales stages.
Pricing
Transparent pricing.
No surprises.
One-time setup: $2,500.
That covers two weeks of custom configuration -- your sales methodology, your product lines, your objection personas, and your rep roster -- built by us, not templated by you. You walk away with a fully loaded knowledge base, AI personas trained on your specific objections, a configured call guide built around your sales process, and your rep accounts ready to use on day one. No ongoing platform fees. No annual lock-in. The $2,500 is the last surprise.
Starter
For teams getting started with structured coaching.
3–10 seats
- Custom knowledge base
- Unlimited AI practice sessions
- Quiz assessments
- Editable call guide
Pro
PopularFull coaching desk with AI intelligence and manager visibility.
Up to 25 seats
- Everything in Starter
- AI call transcript scoring
- AI meeting prep briefs
- Manager dashboard & drill-down
- CRM sync (Salesforce & HubSpot)
- Analytics & export
Enterprise
For orgs scaling coaching across teams and divisions.
Unlimited seats
- Everything in Pro
- Unlimited AI usage
- Google SSO
- API access
- Custom integrations
- Dedicated onboarding
Not sure which plan? and we’ll help you figure it out.
Onboarding
From signed agreement to first coaching report
in two weeks.
Configuration Call
We learn your sales process, your products, your team, and the objections your reps face most. One focused session, usually 60 to 90 minutes.
We Build It
Your knowledge base, AI personas, call guide, and rep accounts are built and configured by us. You review and approve before anything goes live.
Your Team Is Live
Reps get access. We walk through the platform together. Your first AI coaching report is ready within the first week of use.
FAQ
Common questions.
Book a Call
Your reps are already in the home.
Let’s make sure they win more of them.
Tell us about your team. We'll show you exactly how Meridian gets configured for your operation. No pitch deck. No pressure. Thirty minutes.